alissa johnson

aandbjohnson@bigpond.com  | 0401 406 416 | https://www.linkedin.com/in/alissa-johnson-xabc-girrakool/

Seeking to obtain employment where I can utilise my experience in digital marketing along with my copywriting and visual content creating skills, which began at ABC Television and cemented with a Graduate Certificate in Marketing and Digital Strategy at UTS.

March 2020
to
Present

Travers Bushfire & Ecology

Marketing & Content creator

My role within the ecology consultancy to has been to:
  • Develop and implement strategic marketing campaigns for B2B and B2C target markets;
  • Deliver TBE’s social media plan including copywriting, visual content, paid and boosted ad creation, and ongoing performance analysis;
  • Manage and maintain the website including web page updates, content updates, asset creation, while analysing and adjusting to ensure consistent user experience;
  • Produce videos, graphics and infographics content for print, advertising and digital marketing campaigns in accordance with marketing plans and brand guidelines;
  • Photograph staff for website;
  • Design in-house mobile app;
  • Create a complex memberships/client area for the website using Formidable Forms and Views.
https://www.facebook.com/traversecology/ https://www.linkedin.com/company/3755551/

Xabc Entertainment

2002
to
Present

Owner / Manager

Xabc as the name suggests, was founded by myself and my Husband Bruce, where we met working at ABC TV, working on many high-profile shows during their time there.

Xabc started as a production company in 2002 making commercials, corporate videos, documentaries and music clips, utilizing our skills learnt from the ABC.

After Bruce had a car accident 2007, we turned to music promotion, and have managed many successful tour schedules of international bands across all states of Australia. 

Seeing a gap in the market on the Central Coast NSW began Girrakool Blues Festival, a music festival which has grown each year, starting as a one-day event to a 3-day event it is today in the 5 years it has been running.

As a result of having my own I business I have all round skills from business Management, to Accounts, as well as the following job titles:

Clients I've worked with

2015 - 2020

fesitval MANAGER

My role as Festival Manager was to develop and manage all aspects of a 3 Day Blues Music Festival with a $350,000 budget; Source funding and write Applications – Have secured a total of $114,000 in Govt. Funding; I am responsible for Budget writing; Managing, negotiating and contracting bands; Programming; Site planning and logistics; Source infrastructure, Contractors, Security, Crew and Volunteers; Manage Stall-holders, Bar, BBQ Teams; Apply for Liquor License and DA’s with local council; Liaise with stakeholders, sponsors, councilors and Police; Accounts and Payroll; Rostering & Site Management; Tour Management; Entertainment/Immigration Visa’s; Itineraries and Schedules.

2012 - 2020

tour manager & promoter

My role as Tour Manager is to manage the tour schedule of international bands of various size and various lengths of tour; Manage, negotiate Artist / Band contracts; Liaise with International Band Management and Agents; Manage and contract Performance Venues; Negotiate Tour Festival performance contracts; Manage Tour Logistics; Manage Artist requirements including Rider and Backline; Stage Manage as necessary; Ensure all International Visa’s & licenses are in place; Book Accommodation, Flights & Ground transportation; Write Itineraries and schedules

2015 - 2020

MARKETING MANAGER

  • Develop and implement strategic marketing campaigns for a niche market, including copywriting, visual content, paid and boosted ad creation, and EDM’s with ongoing performance analysis;
  • Prepare and write applications for Government grants and funding;
  • Write Media releases and prepare promotional material, tailored for different channels;
  • Co-ordinate advertising material incl. posters, pamphlet, banners, programs and other advertising material incl. print media and digital graphics (from conception to finished product);
  • Administer and oversee successful sponsorships including the producing proposal, execution of contracts, invoices, reporting and acquittal procedures.

2008
to
2020

GRAPHIC & WEBSITE DESIGNER

Create & design graphics for advertising material incl. posters, pamphlet, panners, program and other advertising material (from conception to finished product) for Xabc Entertainment‘s events and tours; Manage, design & develop WordPress website for Girrakool Blues Festival, Patonga Blues Across the Bay and Xabc Entertainment; Co-ordinate and design graphics for all merchandise (from conception to finished product); Liaise with and obtain quotes with advertisers and suppliers.

2004 - 2020

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VIDEO PRODUCER (Camera, editor, DIRECTOR)

As Video Producer, Director, Camera & Editor I produced Commercials, Documentaries, Corporate Video’s and Music Videos, as well as promotional videos for all of Xabc Entertainment’s events and tours. As a Video Production Company we’ve worked closely with Cultural Arts and Community Groups, including the Cultural Development Department of Central Coast Council; National Aboriginal and Islander Skills Development Association (NAISDA), 5 Lands Walk Inc. and National Parks and Wildlife.

5 Lands Walk Inc.

2011
to
2017

PHOTOGRAPHER/ VIDEOGRAPHER

Official photographer documenting the main and side events, as well as filming & editing corpporate video and commerical.

SOUTHERN CROSS AUSTEREO (CHANNEL 10, NEWCASTLE)

2015 - 2020

EDITOR

Main editor (employed casually), editing various commercials and corporate DVD’s within many styles, adding graphics, sfx and grading, using Pinnacle Editing system, and photoshop.

AUSTRALIAN BROADCASTING CORPORTATION ( ABC TV)

1998
to
2000

ASSISTANT EDITOR (Offline)

Assigned to Drama, Documentaries and other high-profile weekly programs, as Assistant Editor during my time at the ABC, using AVID. Jobs Included editing, logging and digitizing, adding sound effects, exporting files for online editing, sound post production and broadcast.

1995
to
1997

TRANSFER SUITE OPERATOR

Audio Post production operator; record voice overs; transfer audio from one format to another, over mulitple formats including digital, tape and film

Education

Technical Skills

Facebook Business Suite, Google Analytics, Loomly, Hootsuite, Mailchimp, Hubspot

Illustrator, Photoshop, InDesign, Canva

Premier Pro, After Affects, Final Cut Pro.
WordPress, Dreamweaver.
HTML, CSS
Elementor Pro, Formidable Pro (Forms), WPBakery Page Builder, Slider Revolution, Slider Revolution, WooCommerce

Canon 5D Mark III, Mac or PC, variety of lenses from 35mm to 200mm (owned)

Workflow Max, MS Office Suite, Asana, Trello, Mailchimp.

CONTACT