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SINCE 2004
Bruce and Alissa are Xabc Entertainment, who have been in the video production industry business for nearly 20 years. Their experience is vast and now across many services, including event management, website design and marketing.
Xabc as the name suggests, was founded by Husband and Wife, Bruce and Alissa Johnson who met working at ABC TV. Working on many high-profile shows during their time there.
Xabc started as a production company way back in 2004, making commercials, corporate videos, documentaries and music clips, utilising their skills learnt from the ABC.
After Bruce had a car accident, he turned to his love of blues music and began touring high profile international blues artists. Tours included 2016 Grammy Nominated Cedric Burnside Project (2016) Grammy Award winners Charlie Musselwhite (2015, 2012), Joe Louis Walker (2014) and John Hammond (2011).
Finding a gap in the market Girrakool Blues Festival began in 2016, as a way to support Blues Artists is Australia.
Working for your own company, often means wearing many hats. For Bruce and Alissa this includes doing graphics, websites designing & building, as well as marketing.
During Covid lockdowns Bruce and Alissa had to pivot. Bruce started a cafe on the driveway of their Patonga home, and was able to secure work as a cook. Alissa found work at an environmental company while studying a Graduate Certificate in Marketing and Digital Strategy.
As the entertainment industry gets back on its feet, Alissa and Bruce decided to utilise their skills in websites and marketing, to expand the business to offer these services.
With nearly 20 years in business, they are a formidable force together, which they do professionally, yet in a fun and passionate way.
Xabc Entertainment acknowledges the Traditional Custodians of the lands on which we conduct our business. We pay respect to their Elders’ past and present and extend that respect to all First Nations peoples as knowledge holders with continuing connections to land, place, waters and community.
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