alissa johnson
Xabc Entertainment
2002
to
Present
Owner / Manager
Xabc started as a production company in 2002 making commercials, corporate videos, documentaries and music clips, utilizing our skills learnt from the ABC.
After Bruce had a car accident 2007, we turned to music promotion, and have managed many successful tour schedules of international bands across all states of Australia.
Seeing a gap in the market on the Central Coast NSW began Girrakool Blues Festival, a music festival which has grown each year, starting as a one-day event to a 3-day event it is today in the 6 years it has been running.
As a result of having my own I business I have all round skills from business Management, to Accounts, as well as the following job titles:
- Business Management
- Budgets
- Book Keeping
- Scheduling
- BAS
Clients I've worked with
2015
to
present
fesitval MANAGER
My role as Festival Manager was to develop and manage all aspects of a 3 Day Blues Music Festival with a $350,000 budget; Source funding and write Applications – Have secured a total of $$320,000 in Govt. Funding; I am responsible for Budget writing; Managing, negotiating and contracting bands; Programming; Site planning and logistics; Source infrastructure, Contractors, Security, Crew and Volunteers; Manage Stall-holders, Bar, BBQ Teams; Apply for Liquor License and DA’s with local council; Liaise with stakeholders, sponsors, councilors and Police; Accounts and Payroll; Rostering & Site Management; Tour Management; Entertainment/Immigration Visa’s; Itineraries and Schedules.
- Grant writing
- Budgets
- Scheduling
- Site plans
- Artist management
- Itineraries
- Rostering
- Volunteer Management
- Logistics
2015
to
present
MARKETING MANAGER
- Develop and implement strategic marketing campaigns for a niche market, including copywriting, visual content, paid and boosted ad creation, and EDM’s with ongoing performance analysis;
- Prepare and write applications for Government grants and funding;
- Write Media releases and prepare promotional material, tailored for different channels;
- Co-ordinate advertising material incl. posters, pamphlet, banners, programs and other advertising material incl. print media and digital graphics (from conception to finished product);
- Administer and oversee successful sponsorships including the producing proposal, execution of contracts, invoices, reporting and acquittal procedures.
- Grant writing
- Budgeting
- Social Media Marketing
- Marketing Plan
- Target Marketing
- Reports & Insights
- Co-ordinate Collateral
- Print & Digital Advertising
2012
to
present
tour manager & promoter
- Artist Contracts
- Venue Bookings
- Band Management
- Scheduling
- Logistics
- Itineraries
- Tour Management
- Artist management
2004
to
PRESENT
VIDEO PRODUCER (Camera, editor, DIRECTOR)
- Commercials
- Documentaries
- Corporate Videos
- Camera
- Editing
- Script Writing
2008
to
PRESENT
Content creation, WEBSITE Build & DESIGN
- Print Media
- Brand Management
- Advertising
- WordPress Websites
- Adobe Creative Suite
- Social Content
- Gifs and animation
- Content Producer
Metro Assist LIMITED
June 2023
to
July 2025
Marketing & Communications officer
As the Communications and Marketing Officer at Metro Assist, I lead all marketing and communications efforts. I bring together the CEO, senior leadership, and frontline teams to develop campaigns that inform, engage, and inspire CALD communities. Collaborating with external stakeholders, I am charged with the procurement, development, content and design of high impact assets as annual reports and a new client-centric website, while coordinating an individualised approach to the promotion of a calendar of events and workshops across the organisation’s three brands. Within my first 6 months, I increased engagement across socials platforms, by 50% on Facebook and 90% on LinkedIn, by analysing data and implementing a consistent brand narrative.
- Marketing Plan
- Communications
- Social Media Marketing
- Reports & Insights
- Website Management
- Print & Digital
- Brand Management
- List Item
- Event Promotion
- Video & Photography
5 Lands Walk Inc.
March 2020
to
June 2022
Travers Bushfire & Ecology
Marketing & Content creator
- Develop and implement strategic marketing campaigns for B2B and B2C target markets;
- Deliver TBE’s social media plan including copywriting, visual content, paid and boosted ad creation, and ongoing performance analysis;
- Manage and maintain the website including web page updates, content updates, asset creation, while analysing and adjusting to ensure consistent user experience;
- Produce videos, graphics and infographics content for print, advertising and digital marketing campaigns in accordance with marketing plans and brand guidelines;
- Photograph staff for website;
- Design in-house mobile app;
- Create a complex memberships/client area for the website using Formidable Forms and Views.
Designed (Illustrator)
Assisted in writing, graphic design
(Illustrator)
Graphic Design (Illustrator)
(Illustrator)
(copywriting, graphics with Illustrator)
Designed (Illustrator using Adobe stock)
Photographer
(Canon 5d MarkIII, Photoshop, Camera Raw)
Photographer
(Canon 5d MarkIII, Photoshop, Camera Raw)
Photographer
(Canon 5d MarkIII, Photoshop, Camera Raw)
SOUTHERN CROSS AUSTEREO (CHANNEL 10, NEWCASTLE)
2015 - 2020
EDITOR
- Commercials
- Documentaries
- Corporate Videos
- Editing
AUSTRALIAN BROADCASTING CORPORTATION ( ABC TV)
1998
to
2000
ASSISTANT EDITOR (Offline)
Assigned to Drama, Documentaries and other high-profile weekly programs, as Assistant Editor during my time at the ABC, using AVID. Jobs Included editing, logging and digitizing, adding sound effects, exporting files for online editing, sound post production and broadcast.
- Editing
- Logging & digitizing
- Avid Editing System
1995
to
1997
TRANSFER SUITE OPERATOR
- Commercials
- Documentaries
- Corporate Videos
- Editing
Education
Technical Skills
Marketing
Graphics
Illustrator, Photoshop, InDesign, Canva
Video production
Website Design
Coding
Plugins
Equipment
Canon 5D Mark III, Mac or PC, variety of lenses from 35mm to 200mm (owned)
Other
Workflow Max, MS Office Suite, Asana, Trello, Mailchimp.
CONTACT
- alissa@xabc.com.au
- +61 401 406 416
- Linkedin Profile